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About Us

M.L. Ellen Percival

M.L. ELLEN PERCIVAL – Publisher/Co-Founder

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Phone: 403-241-6066
LinkedIn: ca.linkedin.com/pub/ellen-percival/10/930/547

Ellen is the publisher and co-founder of the award-winning parenting publication, Calgary’s Child Magazine. Since it first hit the newsstands in 1994, Calgary’s Child Magazine has been supporting, connecting and informing parents in innovative ways.  Ellen’s commitment to helping parents, children and community is evident in the hours she devotes not only to Calgary’s Child but to a variety of charities she participates in. Widely recognized for her work ethic, positive attitude and innovative strategic thinking, Ellen, a Women of Vision recipient and mother of two, brings both a fresh and informed perspective to the issues that shape the lives of Albertans. 


Amanda McDonaldAMANDA SHARP – Art Director

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Phone: 403-828-1969

Amanda has 20+ years of design experience both in the UK and Canada. She credits her success to having had the opportunity to work for high-end advertising agencies, prestigious clients and alongside the finest designers. Over her career she has established a love for designing magazines and after moving to Canada in 2002 has successfully pursued that passion. She is delighted to be Calgary's Child Magazine's Art Director.


 EILIDH TAIT- Sales Director

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Phone: 587-888-9556

Eilidh (Ay-lee) Tait, has a passion for sales. She brings a strong understanding of client needs, customer service and account management skills to this position. Her background in photography gives her a keen sense of what people are visually drawn to and her work can been seen gracing the cover of many of our issues. When she's not at her desk, Eilidh spends time running her four kids to and from sports, activities and school. 


 Allie Percival WightmanALLISON PERCIVAL, BA, B.Ed. – Editor

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Phone: 403-241-6066
Allison, our editor, has been part of the Calgary’s Child team since 2007. Allison is responsible for magazine and website editorial selection, proofreading and fact checking, contesting, manages our social media team, and coordinates Calgary’s Child’s email hub to make sure messages get to the right place at the right time. She works hard to keep the magazine running smoothly. Whatever our clients need, Allie gets it done (or finds someone who can!)


Cathy BontjeCATHY BONTJE – Distribution Manager

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Phone: 403-241-6066

Since 1998, Cathy has been keeping our magazine efficiently and effectively distributed. She manages several distribution teams that deliver our magazines to hundreds of locations. If you would like to have magazines to distribute at your company or event, or if you are trying to find the magazine at one of our distribution locations in and around Calgary, Cathy would be happy to assist.


STACIE GAETZ – Editorial Assistant

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Phone: 403-241-6066
Stacie joined our team in 2022. Stacie has decades of experience in print and web magazine production, and has a strong editorial voice and keen interest in all things family in and around Calgary. She is primarily responsible for in-house editorial and advertorial creation, as well as assisting with website maintenance. 

Online Edition

Next Issue

Next Issue:

2022 AUTUMN EDITION
Booking Deadline: September 14 2022
Release Date: October 5 2022

Fall is fun in Calgary! Our Autumn Edition is packed full of everything families will need as the leaves start flying,

including our Health & Wellness Directory, Inclusivity Directory, and (of course) tons of great ideas for things to do as a family this fall!

Contact Eilidh (Ay-Lee) at This email address is being protected from spambots. You need JavaScript enabled to view it. today to save your spot or to learn more about everything we have to offer!

For a full list of rates and sizes, check out our rate kit online at calgaryschild.com.

Calgary’s Child Magazine © 2022 Calgary’s Child